PROJECT 01Five senses.
Five senses.
One Whopper.
A university group project for Hungry Jack's built around sight, hearing, smell, touch and taste, with flame-grilled flavour at the heart of the creative concept.
View campaign pitch ↗
● MELBOURNE · OPEN TO OPPORTUNITIES
Ideas shaped
by people.
I'm Sethyka — a Master of Advertising student with a background in international politics, an eye for visual storytelling, and an interest in why people connect with brands.
Explore my work ↗Get in touch ↗ADVERTISING / BRAND THINKING / DIGITAL CONTENT
THINKING ACROSS CULTURES ✳ CREATING WITH PURPOSE ✳ LEARNING BY DOING
01 — SELECTED WORKWork worth
Work worth
looking at.
University campaigns exploring sensory storytelling and community-led behaviour change.
PROJECT 02Waste Warrior.
Waste Warrior.
Shared action.
Developed in collaboration with End Food Waste Australia, this university project proposed a community identity to encourage Strategic Preppers to share practical food-waste reduction knowledge with younger audiences.
View campaign pitch ↗
These are university project concepts. No commercial campaign outcomes or individual contribution claims are implied.
02 — PERSONAL CREATIVE WORKBeyond
Beyond
the brief.
Short-form video, photography and everyday storytelling.
✳
Small moments.
Fresh perspectives.
Personal vlogs and video edits let me explore pacing, composition and storytelling outside the classroom.
Explore my TikTok ↗03 — EXPERIENCE & EDUCATIONLearning
Learning
by doing.
Customer-facing work, communications internships and an international academic background.
Brand Representative
CASETiFY · Melbourne
CASETiFY · Melbourne
Customer recommendations, addressing concerns, visual merchandising ideas and customer insights.
Sales Assistant
Leang Cosmetic · Phnom Penh
Leang Cosmetic · Phnom Penh
Customer and product research, social media content assistance and performance evaluation.
Intern
Department of ASEAN, Cambodia's Ministry of Foreign Affairs
Department of ASEAN, Cambodia's Ministry of Foreign Affairs
Internship in an international affairs environment.
Interpreter Intern
Consulate of Cambodia · Haikou
Consulate of Cambodia · Haikou
Experience in cross-cultural communication.
EDUCATION
RMIT University
Master of Advertising · 2025 — present
EDUCATION
Tsinghua University
Bachelor of International Politics · 2020 — 2025
04 — ABOUT MECurious about
Curious about
connection.
I've studied in China, worked in Cambodia and am now pursuing advertising in Melbourne. These experiences shape how I think about audiences, culture and communication.
I'm interested in branding, digital marketing, consumer insights, creative content, and AI — especially how emerging technologies can integrate with advertising, from understanding audiences to developing new creative approaches. I work with Canva, CapCut and Office tools.
LANGUAGESKhmer · English · Chinese
INTERESTSPhotography · Video · Sport
LOOKING FORInternships · Entry-level roles